The Creative Business Handbook by Ekaterina Popova and Alicia Puig is a useful guide for anyone with a creative hobby or side-hustle that is thinking about turning it into a business. What does that even entail?
This book will help you formulate a concept for your creative business (beyond "I love to make [whatever] and maybe people will pay for it"), and then walk you through how to launch your business, how to think about it like an executive, marketing, generating sales, and how to scale up once you experience success.
Each section includes interviews with successful creative entrepreneurs full of valuable advice from their experience. It's almost like a "business success bootcamp" aimed at creatives--lots of excellent mentorship packed into one book.
I admit that by the time I finished this book, I was certain that launching my own creative business was NOT something I wanted to do, so be aware that once you learn about all that it would entail and read all the interviews with people who've succeeded, you might come out the other side of it deciding that it's not for you. Which honestly, is also enormously valuable and good to know.
Highly recommend if you've ever thought about turning your art/craft into a business, income stream, etc.
I received an ARC of this title from NetGalley in exchange for an honest review.
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